Our strategy is simple: to be ruthless in the pursuit of quality in every aspect of our company to be the choice of small businesses. We call this "Pure Focus", and it has both underpinned our successes to date and formed the foundation of our continuing growth.
Trading since March 2006, our total commitment on quality acquisition and customer management to the UK's small-business marketplace began by building a UK-coverage model business that can be considered the benchmark B2B mobile provision. From day one we have transacted only 24-month contracts, and we believe we are unique in having direct trading licences with all four networks including a three-year strategic partnership with Vodafone.
Today, we have over 40 business advisors based out of five business centres across the UK, who deal exclusively face-to-face. We are billing over 3,100 businesses with over 15,000 connections and, with a rigid sales cycle and portfolio of products, we have achieved a blended ARPU of over £55; closing ratios of 1:1.8; 70% of deals transacting on their first appointment; and 46% penetration of BlackBerry and secondary products.
All business acquisition is self-generated by our own sales teams. Following on from this, our back office runs in an equally disciplined fashion to bring about a quality experience end-to-end. Here, the focus is on our prescribed contact strategy assisted by a highly customised version of Salesforce collaborative-CRM system, resulting in us having an industry-leading rate of churn at 0.8% per month and a re-sign rate in excess of 84%.
Despite Pure's relative youth, our highly-trained account-management team, who are individually allocated customer bases to manage through their lifecycles, have been recognised by two network partners as creating an exceptional experience: their reward was trust us with managing the bases of their terminated dealers.
Our passion for quality is not just customer-based. Pure Lifestyle, our self-styled HRM package, brings an unrivalled work/life experience for our 80-strong workforce: private healthcare and pension packages for all, birthdays off work and more besides. Couple this with winning T-Mobile's best newcomer in 2006, Vodafone's Q-Factor winner for the first six months in 2008, and also monthly winners and runners-up three times each. Financially, 2008 was a painful year for many, but Pure's performance speaks for itself: increases in both turnover and gross profit by 26% and 33% respectively. From this we can take confidence, but we consider all this only the humble beginnings of Pure, in the ruthless pursuit of quality throughout.
We found Pure’s friendly, yet professional service, a breath of fresh air and somewhat of a rarity on today’s marketplace.
We have been a happy customer for over 6 years now. Pure have shown endless amounts of commitment to our company and have reduced our costs considerably.
We found Pure to be friendly, professional and extremely helpful. They managed to cut our monthly bills in half, enabling us to help and support more disadvantaged families throughout the UK.
© 2006-2010 Pure Mobile Ltd. Registered in England, no. 05645783. All trademarks used are properties of their respective owners.